ABOUT US

REFINED LONDON - CRAFTED FOR ACHIEVERS

"Crafted for Achievers” isn’t just a motto — it’s a mindset woven into every thread of our clothing. Our brand was born from the belief that style should be as ambitious as the people who wear it. Designed for those who strive for more, each piece is tailored to empower your presence and sharpen your edge, giving you the confidence to walk into any room already looking like you belong where you’re going. This is more than fashion; it’s armour for your journey. Our clean, elevated aesthetic aligns with the vision of success — helping you look like the future you’re building, every single day. Because achievers don’t just dream, they dress for it.

 

FOUNDER STORY

My name is Fin, I am the founder of Refined London. There was a time when I felt completely lost in my entrepreneurial journey. I had the drive, the vision, and the hunger to succeed — but something always felt off. I’d step into rooms filled with opportunity, but never felt like I truly fit in. I couldn’t find clothing that matched the ambition I carried inside — everything either lacked style, substance, or was way out of reach financially. I wanted pieces that made me feel like the future I was chasing: bold, refined, and unapologetically driven. When I couldn’t find it, I decided to create it myself. That decision was the turning point — not just for my wardrobe, but for my purpose. I built this brand for people like me: the dreamers, the builders, the ones crafting something from nothing. Every design is a reflection of that struggle, that hunger, and that belief that how you show up matters. This brand isn’t just about clothing — it’s about showing up for your goals, every single day.

 

THE TEAM

Fin - Founder

Molly - Content & Social Media Manager

Tina - Orders & Distribution Manager

Lydia - Designer

Jack - Administrative Officer

Hugo - Customer Support Manager